FREELANCING

How to generate leads as a freelancer

Running a successful, sustainable freelance business depends on generating solid leads. Learn how to capture them here.

Juan Cruz Martinez
11 min readSep 14, 2022

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Image by the author

Freelancing is great!

Work when you want. Work where you want.

Choose your projects. Even choose your clients.

However, the dream of working when you want, where you want, and how you want vanishes pretty quickly when you don’t have any work.

To become a successful freelancer over the long term, you need to develop consistent, sustainable, and predictable ways to generate leads.

To get better at sales and build a client base, you need to hold 100 sales meetings with potential customers , but you might be wondering how to find these clients.

In this article, I will give you seven methods to generate and capture leads and a few tips for those first 100 meetings and many more!

Warning: Not all leads are created equal

Before focusing on methods for developing solid leads, you should know that there are many ways to generate leads, but not all of them are good.

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Juan Cruz Martinez

I stream, blog, and make youtube videos about tech stuff. I love coding, I love React, and I love building stuff!