How to generate leads as a freelancer

Running a successful, sustainable freelance business depends on generating solid leads. Learn how to capture them here.

Juan Cruz Martinez
11 min readSep 14, 2022


Image by the author

Freelancing is great!

Work when you want. Work where you want.

Choose your projects. Even choose your clients.

However, the dream of working when you want, where you want, and how you want vanishes pretty quickly when you don’t have any work.

To become a successful freelancer over the long term, you need to develop consistent, sustainable, and predictable ways to generate leads.

To get better at sales and build a client base, you need to hold 100 sales meetings with potential customers , but you might be wondering how to find these clients.

In this article, I will give you seven methods to generate and capture leads and a few tips for those first 100 meetings and many more!

Warning: Not all leads are created equal

Before focusing on methods for developing solid leads, you should know that there are many ways to generate leads, but not all of them are good.

Some cost a lot of money.

Some take way too much time.

Some may even connect you with people the wrong type of clients .

Because I don’t know your unique business, I can’t tell you the best way to develop leads. You’ll have to figure that out based on your individual situation.

However, here are seven proven methods to build a lead generation strategy.

People can generate leads.

Photo by Alexis Brown on Unsplash

As I discussed in how to get better at sales , a successful freelancing business is built on genuine connections with people.

Method #1: Current and past clients

Your investments in building relationships and trust will pay dividends when those…



Juan Cruz Martinez

I help people learn tech skills so they can level up their life. Founder of, content creator, and Oktanaut!